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Software to invest in to build business awareness

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  • February 09, 2023
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Now that the days are getting longer it’s clear that spring is on the horizon. Now is the time to knuckle down and focus on how your business can be turbocharged.
We’ve spoken before about how IT services can be the lifeblood of a business. There are adjacent services that can help a business to grow.
Here are 4 tools to invest in if you want to turbocharge your  business into Spring.

Website builders

Regardless of the type of business you are, having a website is no longer a nice to have. It’s essential. Helpfully there are many tools available which can be used to develop websites, with easy drag and drop functions. However, if you need something more bespoke it’s well worth working with a Web developer to ensure that your website is slick, professional and functional.

Website integrations

Once you have your website in place it’s worth thinking about the integrations that you can invest in.
Many website builders have shop integrations which will allow you to sell with ease if you’re a business which sells products. Other integrations to consider would include sign up forms and other ways to collect marketing information  from people visiting your website.

Email marketing

Having touched on marketing information is now well worth thinking about email marketing tools. You may be of the opinion that email marketing is an outdated technology and not worth your time, but it remains one of the most reliable ways to get in front of clients or potential clients.
Many email marketing software options now include tools to help segment messaging. This means that you can be more targeted in your marketing, and more successful as well.

Honourable mentions

It’s also worthwhile noting a few honourable mentions on other tools that can also help to promote a business. Design tools such as Canva are helpful to place branding front and centre – it’s especially good because of the templates for those who are not naturally design-minded. If you have a brand that relies on images over graphics, there are a multitude of free image tools that can be used.
Obviously, this is only half of the story when it comes to the digital lifeblood of your business. To learn more about how IT systems can keep systems and processes flowing around your business, see our services here.
For a no-obligations conversation about how WebbyTech can help you develop your IT, contact us here.